Eurochocolate in Perugia: Italy’s International Chocolate Festival

Eurochocolate is one of the most popular and eagerly awaited events in Umbria, Italy, and a must-visit occasion for chocolate lovers. Every year in November, the historic city of Perugia becomes the Italian capital of chocolate, welcoming thousands of visitors from across Italy and around the world.

First held in 1994, Eurochocolate has grown into one of Europe’s leading international festivals dedicated to cocoa and chocolate. The event celebrates chocolate in all its forms through tastings, exhibitions, workshops, demonstrations, meetings and activities involving chocolate producers, artisan chocolatiers, companies and enthusiasts.

During the festival, Perugia’s historic centre comes alive with exhibition stands, shops and spaces dedicated to a wide variety of chocolate specialities. The city’s main streets and squares become a large open-air chocolate trail, where visitors can discover artisan chocolate, pralines, chocolate bars, creative confectionery and products inspired by different Italian and international traditions.

Discover the World of Chocolate

Eurochocolate is much more than a chocolate fair. It is an opportunity to explore the history, culture and craftsmanship behind one of the world’s most loved foods.

Visitors can learn about different cocoa varieties, production methods and chocolate-making techniques, while meeting producers and master chocolatiers who share their knowledge and passion.

The festival features a varied programme of activities, which may include guided tastings, educational workshops, chocolate-making demonstrations, meetings with experts and events dedicated to food culture. These experiences offer an insight into the journey from cocoa bean to finished chocolate, introducing visitors to different varieties, flavours and production techniques.

One of the highlights of Eurochocolate is the opportunity to taste and purchase specialities that are not always available in ordinary shops. Alongside well-known chocolate brands, the festival also showcases small producers and artisan businesses, offering distinctive products made with carefully selected ingredients and traditional recipes.

Visitors can also admire creative chocolate sculptures, themed installations and original displays that turn chocolate into a true art form. These attractions make the festival an enjoyable experience for both adults and children.

Perugia: The Italian City of Chocolate

Perugia is the perfect setting for Eurochocolate. The Umbrian capital has a long-standing connection with chocolate production and is internationally recognised for its confectionery tradition and famous chocolate-making companies.

Chocolate is an important part of the city’s gastronomic identity, making Perugia one of Italy’s most interesting destinations for anyone wishing to explore the world of cocoa and chocolate.

However, visiting Perugia during Eurochocolate is also an opportunity to discover a city rich in history, art and architecture. Its historic centre preserves remarkable Etruscan and medieval heritage, with beautiful squares, historic palaces, churches and panoramic views over the Umbrian countryside.

Among the main attractions are Piazza IV Novembre, home to the magnificent Fontana Maggiore and Palazzo dei Priori, and Corso Vannucci, the city’s elegant main street and the heart of local life. Visitors should also explore Perugia Cathedral, the fascinating underground passages of Rocca Paolina and the charming medieval streets surrounding the historic centre.

During Eurochocolate, visitors can combine chocolate tastings and shopping with sightseeing, discovering the city’s artistic treasures and enjoying a break in one of its traditional cafés or restaurants.

A Chocolate Festival for Families, Couples and Groups

Eurochocolate is an event suitable for visitors of all ages and interests.

Food lovers can enjoy tastings and discover artisan chocolate specialities, while families with children can take part in workshops, educational activities and entertaining events dedicated to chocolate.

Couples, groups of friends and organised tour groups will also find plenty of reasons to visit Perugia during the festival. The lively atmosphere, chocolate stands and cultural attractions make it an enjoyable destination for a day trip or a longer stay in Umbria.

For international travellers visiting Italy in autumn, Eurochocolate is also a great opportunity to experience a local food festival and discover one of the country’s most charming historic cities.

Eurochocolate and Tourism in Umbria

Eurochocolate is an excellent starting point for discovering Umbria, a region famous for its medieval towns, artistic heritage, beautiful landscapes and outstanding food and wine traditions.

Perugia enjoys a strategic location, making it easy to explore some of the region’s most beautiful destinations. Just a short distance away are Assisi, with its magnificent Basilica of Saint Francis and UNESCO World Heritage heritage site; Spello, famous for its flower-filled streets and picturesque medieval atmosphere; and Lake Trasimeno, with its scenic lakeside villages and beautiful countryside.

Visitors wishing to extend their stay can plan a multi-day itinerary combining Eurochocolate with guided tours, cultural visits, food and wine experiences and excursions through the Umbrian countryside.

Autumn is a particularly rewarding season to visit Umbria. The landscape takes on beautiful colours, olive oil production begins and local food traditions celebrate seasonal ingredients, including truffles, mushrooms, olive oil and other regional specialities.

A visit to Eurochocolate can therefore become part of a wider journey through Umbria, combining chocolate, culture, gastronomy and the discovery of authentic Italian destinations.

Eurochocolate 2026: Dates and Visitor Information

The 32nd edition of Eurochocolate will take place in Perugia from 13 to 22 November 2026.

• Event: Eurochocolate – International Chocolate Festival
• Edition: 32nd edition
• Dates: 13–22 November 2026
• Location: Historic centre of Perugia, Umbria, Italy
• Admission: Free access to the festival areas
• Activities: Chocolate tastings, exhibitions, Chocolate Show, workshops, meetings and events dedicated to cocoa and chocolate.

For the latest programme, opening times, special events and activities requiring advance booking or a ticket, visitors should consult the official Eurochocolate website.

Official website: https://www.eurochocolate.com/